Most small businesses do have some form of backup. The problem is not that they have nothing but that what they have has never been verified.
The new logo is approved, the signage is ordered, and the announcement is scheduled for next week. Then, two days after the rebrand goes live, a client emails to say the website is showing a security warning, a supplier cannot find the account login
There is a category of spending most business owners cannot name: the cost of IT assets you own but no longer use.
The gap between a hire’s start date and the point where they are genuinely contributing is rarely measured.